What Is Domain Authority And How It Can Help Your Business

There are many important factors associated with ranking your website online. To get to the top of the search engines, you must have a website that can reach the top of the search listings. A very important aspect of search engine optimization revolves around what is called domain authority. This is a term that has come into prominence over the last several years, superseding the importance of Google PR or Page Rank value. Let’s discuss domain authority, why it is important, and how you can improve this score to help achieve higher rankings on the search engines.

What Is Domain Authority?

Domain authority is a type of SEO ranking score which was first introduced by Moz. This is a company that specializes in finding information about websites and keywords for online ranking purposes. Domain authority is measured on a scale of 1 to 100. The goal is to have a website that is ranking as high as possible within this scoring system. It is calculated using a number of different factors which are very important when trying to achieve page one rankings.

How Is Domain Authority Calculated?

This is calculated mathematically by looking at the total number of links that are pointed to a website from different Web 2.0 properties. Also called the DA score, and algorithm will evaluate linking root domains, and also the quality of those domains where the links are located. The final calculation will derive what is called the overall ranking strength of a website that someone owns. This information is actually provided for free to those that have downloaded what is called the MozBar to their Internet browser, or they can use the Open Site Explorer tool that is on the main Moz website.

How Is Domain Authority Different From Page Authority?

Although most people ask what is domain authority, they may also need to find out page authority information. Page authority is referencing the exact page on that website from where the link is originating. Additionally, they will calculate the Page Authority on your website, specifically where all of the links are pointing. This is scored in the same way as Domain Authority on a scale of 1 to 100.

What Type Of Scores Represent Good Ranking Strength?

Ranking strength for a website, or a page on a website, is dependent upon the scores. When looking at domain authority, any website that has a score of over 30 has what is called average ranking strength. Anything above 40 is considered very good, and will likely allow the website to rank very easily for its primary targeted keyword phrase. When people buy expired domains on websites such as GoDaddy Auctions, they will seldom purchase anything that does not have a DA score of less than 30.

How To Improve Your Domain Authority Score

The best way to improve your domain authority is to get high quality links pointing to your website. People can achieve this by exchanging links with websites that are similar to their own. You can also create social media pages on Facebook, Twitter, and Pinterest, adding a link from these high DA sites to your own. There are people that will purchase links, but this is not recommended. If Google can determine that you are trying to artificially enhance your Domain Authority score using this strategy, it could adversely affect your Domain Authority score.

By using Moz to determine what your domain authority score is, you can then begin to try to improve it. You can use these strategies to help achieve a higher DA score which will allow you to rank much higher on the search engines. It’s also a factor that you need to consider if you are purchasing expired domains, or if you are simply purchasing another website to expand your business. As long as you have a domain duthority score of 30 or more, you website should have enough ranking strength to achieve top search engine positions that will help your business become more profitable.